Guide / Choose and order clothing

Understanding fabric weight and composition

Use fabric weight, fibre composition and fit together when comparing clothing.

Ordering clothing · Ordering for a team

What does GSM mean?

GSM means grams per square metre: the weight of an area of fabric. It does not describe the weight of the whole garment or provide a complete quality score. Compare it alongside the fabric construction and intended use.

Read the whole specification

Fibre composition, knit or weave, finishing and fit all affect how a garment feels. Cotton, polyester and blended fabrics can behave differently, but a fibre name alone cannot tell you how a particular garment will perform.

Compare in context

  • For a printed T-shirt, consider the desired shape, drape, opacity and print position.
  • For workwear, consider movement, layering and the stated washing instructions.
  • For a collection, compare the exact style and colour; composition can vary between colourways.

Make the decision tangible

If feel and fit are central to your brief, inspect the selected garment before committing to the full order. Use the product specification and a sample together; a photograph cannot show everything.

A practical comparison

Suppose you are comparing two T-shirts described as cotton, one lighter and one heavier. The weight helps describe how substantial the fabric may feel, but it does not tell you whether the cut is close-fitting or relaxed, whether the body is long enough or whether the selected colour is sufficiently opaque for your use. Compare the complete specification and inspect a sample if those details matter.

Practical planning checklist
CheckWhy it matters
GSMDescribes the weight of an area of fabric, not the complete garment
Composition by colourHeather and marl options can differ from solid colourways
Knit or weaveAffects the surface, feel and how the fabric behaves
Garment measurementsShows the relevant dimensions and proportions
Finished-item careNeeds to suit both the garment and its decoration

Questions that help you narrow the range

  • Will the clothing be worn indoors, outdoors or as a layer?
  • Do you want a light, fluid feel or a more substantial shape?
  • Which size range and fit options are essential?
  • What artwork and positions will be used?
  • Does your normal washing process suit the selected item?

Do not infer an exact warmth, shrinkage or durability result from GSM alone. Similarly, a polyester blend is not automatically suitable for every sports or industrial-laundry requirement. If performance is essential, identify the specific requirement and check the product evidence before ordering.

Sources and further reading

AS Colour — Fabric weight

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Compare the styles, colours and sizes before deciding where to add your branding.

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